About
Why By Gray?
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Design That Sparks Conversation
We don’t believe homewares should blend in. Our pieces are made to stand out, to provoke curiosity, ignite conversation, and bring personality into every room.
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Functional Art, Crafted With Purpose
We blur the line between form and function. Every object we design serves a purpose while doubling as a sculptural piece of art, carefully considered, crafted with care, and built to last.
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Redefining Australian Homewares
We’re here to challenge the ordinary. Our mission is to offer something truly different in a market saturated with sameness, bold, unique home decor made to feel personal, elevated, and deeply intentional.
Who is By Gray?
By Gray is a family-founded homewares brand born from a shared belief: your home should reflect your personality, your story, and your creativity.
Founded by Chelsea Keim and Aaron Gray, By Gray was dreamed up around the kitchen table, between parenting, sketching ideas late at night, and long conversations about the kind of spaces we wanted to live in. We were tired of seeing the same cookie-cutter pieces repeated across every store, and we couldn’t shake the feeling that something was missing. So, we decided to create it ourselves.
Our mission is to inject more personality, artistry, and intention into the Australian homewares space. We design pieces that are bold, sculptural, and multifunctional, art you can actually live with. Whether it’s a mirrored lamp that doubles as a bookend, or a statement object that stops people mid-sentence, everything we create is designed to make a space feel thoughtful, elevated, and entirely your own.
As creatives and as parents, building this brand is about more than just beautiful products, it’s about building a future for our family, doing work that lights us up, and inviting others to see their homes as places of self-expression, not just function.
We’re only just getting started, and we’re so excited to have you here with us.
This is By Gray, functional art, made with feeling.